SOUL
BEGINNINGS

Adapted by Matt Jones from editor Judy Spiegelman’s 1972 SOUL article “5 Years of SOUL”

When SOUL Newspaper launched in 1966, the majority of the country was just discovering soul music. On the cusp of an emergence for years, this music was to pour out from deep inside. Giants like James Brown, Little Richard, Lou Rawls, Wilson Pickett and Sam Cooke had established followings. Michael Jackson had about a year of experience under his belt, Aretha Franklin was beginning to gain recognition and the Supremes had risen to international stardom…

These artists sold millions of records a year yet the public knew little about them past their voice. The high level executives pulling the strings were mostly white and seemed to go out of their way to hide the faces of these black entertainers. Album covers featured artwork showing anything but their faces. Television spots were a near guarantee for a white artist with comparable sales. It was believed that there was no money in print and television from a black audience. The existing publications like Ebony rarely featured soul artists and when they did, the pieces read stale, safe and impersonal.

  • Ken Jones already had a career in local radio and knew exactly how much material was available on the Beatles and other idolized white groups. Working as reporter in Los Angeles, Ken could truly see what was missing in these white publications when it came to simple news reporting. He began to envision a newspaper that would feature Black entertainers, the good news and the bad, but based in fact and without the yellow journalism headlines. There was enough drama in the real life struggles of Black artists to be news-worthy. He partnered with Cecil Tuck and they convinced KGFJ radio to be the first station associated with SOUL.The paper was designed to come out weekly assisted in promotion by KGFJ radio, Los Angeles. SOUL would provide advertisements for KGFJ’s sponsors, print station news and more. The station would pull strings and connect Ken and his staff with record company promotion men who could set up interviews with the artists which in turn, would sell more records. The first issue had a press run of 10,000 copies and sold out in under a week. Its first story was a look at white artists singing Black soul.

  • Record companies had little information on or photographs of their Black artists and had no real desire to get them. It was up to SOUL to seek out this information. SOUL was fortunate to catch the attention of Howard Bingham, an already establish black photographer at the time and hired on Carol Deck, Nikki Wine and Rochelle Reed to investigate the world of SOUL. In its first year, SOUL published in-depth interviews of The Supremes, The Temptations, Sidney Poitier, Ray Charles, James Brown, The Four Tops, Joe Tex, Jackie Wilson, Brenda Holloway, Martha and the Vandellas, Brook Benton, Sam Cooke, Lou Rawls and a slew of lesser known groups. Most of the artists came from Motown and Stax. Their record companies actually knew the artists the signed and could set up interviews. There was very little P.R. around black artists at white companies. They didn’t see them as worth the trouble. Their methodology around selling records were to reach out to white audiences and hide the race of the black artists. SOUL introduced the concept of P.R. to a number of black entertainers.

  • In 1967 SOUL expanded to partner with radio stations in 30 different cities along with a National Edition that circulated across the country and a strong subcription base in the States and overseas in countries like England and Vietnam. As they did with KGFJ in Los Angeles, SOUL would print editions for the individual station including the station letters on its cover and station advertising and news in the center pages. The paper grew from 8 to 16 pages but had to reduce printing from weekly to every two weeks to handle the job. This would prove too taxing as changing the paper became increasingly more difficult as soul music interest rose and there was even more information to report. Artists were coming into the offices left and right wanting to be included. The 30 stations would be pulled back to four; **KDIA** in Oakland-San Francisco, **WVON** in Chicago, **WWRL** in New York, **KGFJ** in Los Angeles. The rest of the country would receive the National Edition of SOUL.

  • In SOUL’s second year other publications like Ebony and Jet began to notice the increase of interest in soul music and would begin to put more of them on their covers often quoting SOUL as the source of their information. SOUL continued to be the undeniable leader in soul news reporting. Ken began SOUL Illustrated a magazine style extension of SOUL Newspaper. It featured full color pages, even more in-depth stories and ran around 60 pages. The publication looked at the overall implications of the events on the Black entertainment scene rather than the day to day events that SOUL covered. It served as a de-facto “Hall of Fame” of SOUL. Record companies and P.R. firms were now really seeking out SOUL pushing for their artists to be featured. The success of SOUL was a reflection of the growing importance of soul music in the world. PR firms seeking out SOUL meant that Black artists were gaining more strength. Soul was on the rise and SOUL was in demand. James Brown was an early supporter and even had his own column in SOUL for a few years. The demand for SOUL was tremendous.

  • _SOUL_ began its first advertising partnership with KGJF Radio in Los Angeles with the help of Cecil Tuck and Carl Milner. Arnold Schorr was the General Manager of KGFJ during this time. It quickly expanded to partner with several different soul music radio stations across the country. These stations would have their own version of the paper leaving everything the same except the cover would use their unique call letters and two middle pages would feature their specific advertisements, DJ profiles and local station information. In addition, the paper was distributed across the country by Kable Media Services, founded by Harry Kable and was available through annual subscribtion.

  • • WAOK Atlanta, GA

    • WEBB Baltimore, MD

    • WJLD Birmingham, AL

    • WILD BOSTON, MA

    • WLIB Brooklyn, NY

    • WUFO Buffalo, NY

    • THE KAT Charlotte, NC

    • WVON Chicago, IL

    • WABQ Cleveland, OH

    • KNOK Dallas, TX

    • WJLB Detroit, MI

    • KCOH Houston, TX

    • KGFJ Los Angeles, CA

    • K-ACE Los Angeles, CA

    • WLOU Louisville, KY

    • WDIA Memphis, TX

    • WVOL Nashville, TN

    • WYLD New Orleans, LA

    • WWRL New York, NY

    • WDAS Philadelphia, PA

    • WAMO Pittsburg, PA

    • KDIA San Francisco, CA

    • KATZ St. Louis, MO

    • WOL Washington, DC

  • 1 4/14/1966 James Brown /& Mick Jagger

    2 4/21/1966 Little Richard

    3 4/28/1966 Otis Redding

    4 5/5/1966 James Brown

    5 5/12/1966 Sam Cooke

    6 5/19/1966 Sam Cooke

    7 5/26/1966 Sam & Dave

    8 6/2/1966 Marvin Gaye

    9 6/9/1966 Otis Redding

    10 6/16/1966 Supremes

    11 6/23/1966 Lou Rawls

    12 6/30/1966 James Brown

    13 7/7/1966 Dobie Gray

    14 7/14/1966 James Brown

    15 7/21/1966 Jackie Wilson

    16 7/28/1966 James Brown

    17 8/4/1966 Temptations

    18 8/11/1966 Impressions

    19 8/25/1966 Martha & Vandellas / Temptations / Lou Rawls

    20 9/15/1966 Supremes

    21 10/13/1966 Stevie Wonder / Otis Redding / Levi Four Tops

    22 10/27/1966 Ike & Tina / Sammy Davis

    23 11/10/1966 Supremes / Smokey Robinson / Bobby Hebb

    24 11/24/1966 Lou Rawls / Billy Preston

    25 12/8/1966 Muhammed Ali

    26 12/22/1966 Merry Christmas

    27 1/3/1967 Otis Redding

    28 1/19/1967 Marvin Gaye

    29 2/2/1967 Smokey Robinson

    30 2/16/1967 Supremes

    31 3/2/1967 Tammi Terrell

    32 3/16/1967 Temptations / Tina / Martha Reeves / 5th Dimension

    33 3/30/1967 Aretha Franklin

    34 4/13/1967 5th Dimension

    35 4/27/1967 Temptations

    36 5/11/1967 Model

    37 6/22/1967 Hugh Masekela ALT Four Tops

    38 7/6/1967 Diana Ross

    39 7/24/1967 Sam & Dave

    40 8/7/1967 Stevie Wonder

    41 8/21/1967 5th Dimension

    42 9/4/1967 Leon Haywood

    43 9/18/1967 Otis Redding / Aretha Franklin / Muhammed Ali

    44 10/2/1967 Bill Cosby

    45 10/16/1967 Jesse James

    46 10/30/1967 Kim Weston

    47 11/13/1967 Supremes & Temps

    48 11/27/1967 James Brown

    49 12/11/1967 Marvin, Martha, Tammi, 4 Tops

    50 12/18/1967 Five Stairsteps

    51 1/15/1968 Otis Redding

    52 1/29/1968 Otis Redding

    53 2/12/1968 James Brown

    54 2/26/1968 Aretha Franklin

    55 3/11/1968 Paul Williams / Temptations & White Singer

    56 3/25/1968 Joe Tex

    57 4/8/1968 Tina Turner & Bill Cosby

    58 4/22/1968 Marvin Gaye

    59 5/6/1968 1st Anniversary., Diana, Gladys, Smokey, Curtis, Levin

    60 5/20/1968 Smokey Robinson

    61 6/3/1968 Stokley Carmichael / Miriam Makeba

    62 6/17/1968 Flip Wilson

    63 7/1/1968 Martha Reeves

    64 7/15/1968 Temptations

    65 7/29/1968 Lena Horne & Florence Ballard

    66 8/12/1968 Tempts Fire David Ruffin

    67 8/26/1968 Stevie

    68 9/9/1968 David Ruffin

    69 9/23/1968 Mary Wilson, Melvin Franklin, Dennis Edwards

    70 10/7/1968 Dennis Edwards / Janet McLaughlin

    71 10/21/1968 Bill Cosby / Aretha Franklin

    72 11/4/1968 Nancy Wilson / Cannonball Adderly

    73 11/18/1968 Jose Feliciano

    74 12/2/1968 Diahann Carroll

    75 12/16/1968 Sly Stone / Florence Ballard

    76 12/30/1968 Sidney Poitier

    77 1/6/1969 Diana Ross

    78 1/20/1969 Chamber Brothers

    79 2/3/1969 Bobby Womack / Diana Ross / Paul Williams

    80 2/17/1969 Marvin Gaye

    81 3/3/1969 Martha Reeves / OC Smith

    82 3/17/1969 Johnny Taylor / Jimmy Holiday

    83 4/7/1969 Jim Brown & Raquel Welch

    84 4/21/1969 Smokey / Martin Luther King / Betty Everett

    85 5/5/1969 Mary Wilson & Cindy Birdsong

    86 5/19/1969 David Ruffin

    87 6/2/1969 Lou & Lana Rawls

    88 6/16/1969 Greg Morris / Isley Brothers

    89 6/30/1969 Gladys Knight & the Pips

    90 7/14/1969 Temptations

    91 7/28/1969 James Brown / Friends of Distinction

    92 8/11/1969 Mary Wilson

    93 8/25/1969 Della Reese / Wilson Pickett

    94 9/8/1969 Carla Thomas / OJ Simpson

    95 9/22/1969 Marva Whitney / Impressions

    96 10/6/1969 Aretha Franklin / Berry Gordy

    97 10/20/1969 Tom Jones & Stevie

    98 11/3/1969 Della Reese / Leslie Uggams / Barbara McNair

    99 11/17/1969 Dells

    100 12/1/1969 Diana Ross

    101 12/15/1969 Angela Davis

    102 12/29/1969 Denise Nicholas / Lloyd Haynes

    103 1/12/1970 James Brown, Louie Bellson, Oliver Nelson

    104 2/9/1970 Cindy Birdsong

    105 2/23/1970 Diana & Supremes / Isley's

    106 3/9/1970 Jean Terrell

    107 3/23/1970 Clarence Williams III

    108 4/6/1970 BB King

    109 4/20/1970 Tammi Terrell

    110 5/4/1970 Jesse Jackson

    111 5/18/1970 Tina Turner

    112 6/1/1970 Jackson 5

    113 6/15/1970 Jackie Jackson

    114 6/29/1970 Tito Jackson

    115 7/13/1970 Jermaine Jackson

    116 7/27/1970 Marlon Jackson

    117 8/10/1970 Michael Jackson

    118 8/24/1970 Five Stairsteps

    119 9/7/1970 Temptations

    120 9/21/1970 Otis Williams

    121 10/5/1970 Melvin Franklin

    122 10/19/1970 Paul Williams / Jimi Hendrix Dies

    123 11/2/1970 Dennis Edwards / Jimi Hendrix

    124 11/16/1970 Eddie Kendricks

    125 11/30/1970 Jackson 5

    126 12/14/1970 Otis Redding

    127 12/28/1970 Muhammed Ali

    128 1/11/1971 Sly Stone

    129 1/25/1971 Isaac Hayes

    130 2/8/1971 Various SOUL Covers

    131 2/22/1971 Diana Ross & Bob Ellis

    132 3/8/1971 5th Dimension

    133 3/22/1971 Jackson 5 / Osmonds

    134 4/5/1971 Curtis Mayfield / Mark Copage

    135 5/10/1971 5th Anniversary

    136 5/24/1971 Diana Ross / Michael Jackson

    137 6/7/1971 Chairmen of the Board

    138 6/21/1971 Sidney Poitier

    139 7/5/1971 Supremes

    140 7/19/1971 Wilson Pickett

    141 8/2/1971 Tina Turner / Valerie Simpson

    142 8/16/1971 Temptations

    143 8/30/1971 Five Stairsteps

    144 9/13/1971 Richard Roundtree

    145 9/27/1971 Marvin Gaye

    146 10/11/1971 Jackson 5 Drawing

    147 10/25/1971 Roberts Flack / Quincy Jones

    148 11/8/1971 Flip Wilson

    149 11/22/1971 Jesse Jackson

    150 12/6/1971 Martha & Vandellas / Grambling

    151 12/20/1971 Sly Stone

    152 1/4/1972 Isaac Hayes / Mavis & Pop Staples / Billy Preston

    153 1/17/1972 James Brown

    154 1/31/1972 Billy Dee Williams / Diana Ross

    155 2/14/1972 Michael & Jackson's

    156 2/28/1972 Aretha Franklin

    157 3/6/1972 Jackie Jackson

    158 3/27/1972 Bill Cosby

    159 4/10/1972 Chi-Lites

    160 5/1/1972 6th Anniversary- Aretha / Jackson's / Richard Roundtree

    161 5/22/1972 Joe Tex

    162 6/5/1972 Brotherly Love

    163 6/19/1972 Supremes

    164 7/3/1972 Staple Singers

    165 7/17/1972 Al Green

    166 7/31/1972 Tito & Dede Jackson

    167 8/14/1972 Richard Roundtree

    168 8/28/1972 Tito & Dede Jackson

    169 9/11/1972 Jermaine Jackson

    170 9/25/1972 Bill Withers

    171 10/9/1972 Isaac Hayes

    172 10/23/1972 Curtis Mayfield / Ron O'Neal

    173 11/6/1972 Sylvers

    174 11/20/1972 Diana Ross

    175 12/4/1972 Cicely Tyson / Paul Winfield

    176 12/18/1972 Richard Roundtree / Ron O'Neal / Rosaline Cash

    177 1/1/1973 Diana Ross / Billy Dee Williams

    178 1/15/1973 Calvin Lockhart / Jackson 5

    179 1/29/1973 Billy Paul

    180 2/12/1973 Duke Ellington / Quincy Jones

    181 2/26/1973 Tamara Dobson

    182 3/12/1973 Wattstax

    183 3/26/1973 Don Cornelius

    184 4/9/1973 Various Artists - Roberta Flack / Aretha / Al / Preston / Pride / Temptations

    185 4/23/1973 Diana Ross

    186 5/14/1973 James Brown / Jim Brown

    187 5/28/1973 Pam Grier

    188 6/11/1973 Al Green

    189 6/25/1973 Jackson 5

    190 7/9/1973 Jackie Jackson

    191 7/23/1973 Tito & Jermaine Jackson

    192 8/6/1973 Michael & Marlon Jackson

    193 8/20/1973 Sylvia Robinson

    194 9/3/1973 Diana Ross

    195 9/17/1973 Ron O'Neal

    196 10/1/1973 Paul Williams

    197 10/15/1973 Gladys Knight & the Pips

    198 10/29/1973 Sly Stone / Jim Kelly

    199 11/12/1973 Eddie Kendricks

    200 11/26/1973 Sylvers

    201 12/10/1973 Pointer Sisters / Don Cornelius

    202 12/24/1973 Vonetta McGee & Max Julien / Valerie Simpson & Nick Ashford

    203 1/7/1974 Diana Ross / Al Green / Aretha / Michael / Gladys Knight / Tito Jackson

    204 1/21/1974 Smokey Robinson & Linda Lovelace

    205 2/4/1974 Jermaine Jackson & Hazel Gordy

    206 2/18/1974 Jim Brown / Isaac Hayes / Lockers

    207 3/4/1974 Barry White / Marvin Gaye / Helen Reddy

    208 3/18/1974 Love Unlimited / Bobby Womack

    209 4/1/1974 Al Green

    210 4/15/1974 Marvin Gaye

    211 4/29/1974 8th Anniversary - Stevie & Many Others

    212 5/13/1974 Gladys Knight

    213 5/27/1974 Richard Roundtree / James McEachin

    214 6/10/1974 Bloodstone / Isley Brothers / Spinners

    215 6/24/1974 Vonetta McGee

    216 7/8/1974 Rufus

    217 7/22/1974 John Amos

    218 8/5/1974 Uptown Saturday Night T-Shirt

    219 8/19/1974 Temptations

    220 9/2/1974 Diana Ross / Sly Stone

    221 9/16/1974 Etta James

    222 9/30/1974 Jim Kelly

    223 10/14/1974 Hues Corporation

    224 10/28/1974 Al Green / Diahann Carroll / Bill Withers

    225 11/11/1974 Miracles

    226 11/25/1974 Kathy Bradley

    227 12/9/1974 Quincy Jones

    228 12/23/1974 Richard Roundtree & Cathy Crosby

    229 1/6/1975 Diana Ross & Bob Ellis

    230 1/20/1975 Carol Speed

    231 2/3/1975 Stevie Wonder & Syretta

    232 2/17/1975 Interracial Couples

    233 3/3/1975 Labelle

    234 3/17/1975 Ted Lange

    235 3/31/1975 Denise Nicholas

    236 4/14/1975 Jeanne Bell / Richard Burton & Elizabeth Taylor

    237 4/28/1975 Clifton Davis

    238 5/12/1975 Jimmie Walker

    239 5/26/1975 9th Anniversary - Aretha / Diana / Marvin / Stevie

    240 6/9/1975 Larry Graham & Wife

    241 6/23/1975 Earth, Wind & Fire

    242 7/7/1975 Pat Evans

    243 7/21/1975 Temptations

    244 8/4/1975 Fred Williamson

    245 8/18/1975 Chaka Khan

    246 9/1/1975 Minnie Riperton

    247 9/15/1975 Grover Washington

    248 9/29/1975 Janet & Randy Jackson

    249 10/13/1975 Supremes

    250 10/27/1975 Ken Norton

    251 11/10/1976 Diana Ross

    252 11/24/1975 Lola Falana

    253 12/8/1975 Richard Pryor

    254 12/22/1975 O'Jays

    255 1/5/1976 Bill Cosby

    256 1/19/1976 Stevie Wonder

    257 2/2/1976 Sly Stone

    258 2/16/1976 Teddy Pendergrass / Harold Melvin

    259 3/1/1976 Sidney Poitier

    260 3/15/1976 Tony Orlando & Dawn

    261 3/29/1976 Miracles

    262 4/12/1976 Original Supremes

    263 4/26/1976 Billy Preston

    264 5/10/1976 Michael Jackson

    265 5/24/1976 Smokey Robinson

    266 6/7/1976 Barry & Glodean White

    267 6/21/1976 10th Anniversary

    268 7/5/1976 Sylvers

    269 7/19/1976 Billy Dee Williams

    270 8/2/1976 Lawrence Hilton Jacobs

    271 8/16/1976 Lonetta McKee / Glynn Turman

    272 8/30/1976 Tracy Reed

    273 9/13/1976 Lou Rawls

    274 9/27/1976 Max Julian & Vonetta McGee

    275 10/11/1976 Pam Grier

    276 10/25/1976 Maurice White / Jim Brown / Jayne Kennedy

    277 11/8/1976 Jermaine Jackson

    278 11/22/1976 Diana Ross

    279 12/6/1976 Temptations

    280 12/20/1976 Jackson's

    281 1/3/1977 Brothers Johnson

    282 1/17/1977 George Clinton / Labelle / Gil Scott-Heron

    283 1/31/1977 Pam Grier / Richard Pryor

    284 2/14/1977 Annazette Chase

    285 2/28/1977 Spinners

    286 3/14/1977 Diana Ross

    287 3/28/1977 Brenda Sykes

    288 4/11/1977 Chaka Khan

    289 4/25/1977 Bootsy Collins

    290 5/9/1977 Aretha Franklin

    291 5/23/1977 Teddy Pendergrass

    292 6/6/1977 Donna Summer

    293 6/20/1977 11th Anniversary - Diana Ross

    294 7/4/1977 Earth, Wind & Fire

    295 7/18/1977 George Clinton

    296 8/1/1977 Marilyn McCoo & Billy Davis, Jr.

    297 8/15/1977 Andre Crouch

    298 8/29/1977 Johnny Taylor

    299 9/12/1977 Michael Jackson

    300 9/26/1977 Spinners

    301 10/10/1977 O'Jays

    302 10/24/1977 The Emotions

    303 11/7/1977 Shirley Hemphill

    304 11/21/1977 Brothers Johnson

    305 12/5/1977 Deniece Williams & Michael McDonald

    306 12/19/1977 Patti Labelle

    307 1/2/1978 Isley Brothers

    308 1/16/1978 Janet Jackson

    309 1/30/1978 Mary Wilson

    310 2/13/1978 Sylvers

    311 2/27/1978 Al Green

    312 3/13/1978 Lawrence Hilton Jacobs / John Travolta

    313 3/27/1978 George Benson

    314 4/10/1978 Maurice White

    315 4/24/1978 Commodores

    316 5/8/1978 Todd Bridges

    317 5/15/1978 Lou Rawls

    318 6/5/1978 Richard Pryor

    319 6/19/1978 Kene Holliday & Vernee Watson

    320 7/3/1978 Donna Summer / Commodores / Ray Vitte

    321 7/17/1978 Deniece Williams & Johnny Mathis

    322 7/31/1978 Teddy Pendergrass

    323 8/14/1978 Isley Brothers

    324 8/28/1978 O'Jays

    325 9/4/1978 Marvin Gaye

    326 9/18/1978 Bob Marley

    327 10/2/1978 Fred Berry / Ernest Thomas / Haywood Nelson

    328 10/16/1978 Mick Jagger & Marsha Hunt

    329 10/30/1978 Diana Ross

    330 11/13/1978 Chaka Khan

    331 11/27/1978 Donna Summer

    332 12/11/1978 Heatwave

    333 12/25/1978 Gary Coleman & Todd Bridges

    334 1/6/1979 Natalie Cole

    335 1/22/1979 Cosby, Pryor, Sheila Frazier, Gloria Gifford

    336 2/5/1979 George Clinton

    337 2/22/1979 Muhammed Ali

    338 3/5/1979 Rick James

    339 3/19/1979 Pam Grier

    340 4/2/1979 Billy Dee Williams

    341 5/14/1979 Barry White

    342 6/11/1979 Donna Summer

    343 5/28/1979 OJ Simpson

    344 6/25/1979 Peaches & Herb

    345 7/9/1979 Bootsy Collins

    346 7/23/1979 George Benson

    347 8/6/1979 Doobie Brothers

    348 8/20/1979 Michael Jackson

    349 9/17/1979 Commodores

    350 10/29/1979 Maurice White

    351 11/12/1979 Louis Gossett, Jr.

    352 12/24/1979 Ashford & Simpson

    353 Jan. 1980 O'Jays

    354 Feb. 1980 Rufus & Chaka

    355 March 1980 Barry Manilow

    356 April 1980 Donna, Shalamar, Sylvester, Sister Sledge, Peaches & Herb

    357 May 1980 Brothers Johnson

    358 June 1980 Peabo Bryson, Tempts, B.B. King, Gladys & Pips

    359 July 1980 Natalie Cole

    360 Aug. 1980 Jermaine Jackson

    361 Sept. 1980 Commodores

    362 Oct. 1980 Dionne Warwick

    363 Nov. 1980 Billy Dee Williams / Tom Jones

    364 Dec. 1980 Doobie Brothers

    365 March/April 1981 Sherman Hemsley & Isabel Sanford

    366 May/June 1981 Diana Ross

    367 July/Aug. 1981 Richard Pryor

    368 Sept./Oct. 1981 Aretha Franklin

    369 Dec. 1981 Maurice White

    370 Winter 1981 Diana Ross

    371 Jan. 1982 Dick Griffey

    372 March/April 1982 Peabo Bryson

    373 May/June 1982 Jayne Kennedy