SOUL
BEGINNINGS
Adapted by Matt Jones from editor Judy Spiegelman’s 1972 SOUL article “5 Years of SOUL”
When SOUL Newspaper launched in 1966, the majority of the country was just discovering soul music. On the cusp of an emergence for years, this music was to pour out from deep inside. Giants like James Brown, Little Richard, Lou Rawls, Wilson Pickett and Sam Cooke had established followings. Michael Jackson had about a year of experience under his belt, Aretha Franklin was beginning to gain recognition and the Supremes had risen to international stardom…
These artists sold millions of records a year yet the public knew little about them past their voice. The high level executives pulling the strings were mostly white and seemed to go out of their way to hide the faces of these black entertainers. Album covers featured artwork showing anything but their faces. Television spots were a near guarantee for a white artist with comparable sales. It was believed that there was no money in print and television from a black audience. The existing publications like Ebony rarely featured soul artists and when they did, the pieces read stale, safe and impersonal.
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Ken Jones already had a career in local radio and knew exactly how much material was available on the Beatles and other idolized white groups. Working as reporter in Los Angeles, Ken could truly see what was missing in these white publications when it came to simple news reporting. He began to envision a newspaper that would feature Black entertainers, the good news and the bad, but based in fact and without the yellow journalism headlines. There was enough drama in the real life struggles of Black artists to be news-worthy. He partnered with Cecil Tuck and they convinced KGFJ radio to be the first station associated with SOUL.The paper was designed to come out weekly assisted in promotion by KGFJ radio, Los Angeles. SOUL would provide advertisements for KGFJ’s sponsors, print station news and more. The station would pull strings and connect Ken and his staff with record company promotion men who could set up interviews with the artists which in turn, would sell more records. The first issue had a press run of 10,000 copies and sold out in under a week. Its first story was a look at white artists singing Black soul.
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Record companies had little information on or photographs of their Black artists and had no real desire to get them. It was up to SOUL to seek out this information. SOUL was fortunate to catch the attention of Howard Bingham, an already establish black photographer at the time and hired on Carol Deck, Nikki Wine and Rochelle Reed to investigate the world of SOUL. In its first year, SOUL published in-depth interviews of The Supremes, The Temptations, Sidney Poitier, Ray Charles, James Brown, The Four Tops, Joe Tex, Jackie Wilson, Brenda Holloway, Martha and the Vandellas, Brook Benton, Sam Cooke, Lou Rawls and a slew of lesser known groups. Most of the artists came from Motown and Stax. Their record companies actually knew the artists the signed and could set up interviews. There was very little P.R. around black artists at white companies. They didn’t see them as worth the trouble. Their methodology around selling records were to reach out to white audiences and hide the race of the black artists. SOUL introduced the concept of P.R. to a number of black entertainers.
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In 1967 SOUL expanded to partner with radio stations in 30 different cities along with a National Edition that circulated across the country and a strong subcription base in the States and overseas in countries like England and Vietnam. As they did with KGFJ in Los Angeles, SOUL would print editions for the individual station including the station letters on its cover and station advertising and news in the center pages. The paper grew from 8 to 16 pages but had to reduce printing from weekly to every two weeks to handle the job. This would prove too taxing as changing the paper became increasingly more difficult as soul music interest rose and there was even more information to report. Artists were coming into the offices left and right wanting to be included. The 30 stations would be pulled back to four; **KDIA** in Oakland-San Francisco, **WVON** in Chicago, **WWRL** in New York, **KGFJ** in Los Angeles. The rest of the country would receive the National Edition of SOUL.
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In SOUL’s second year other publications like Ebony and Jet began to notice the increase of interest in soul music and would begin to put more of them on their covers often quoting SOUL as the source of their information. SOUL continued to be the undeniable leader in soul news reporting. Ken began SOUL Illustrated a magazine style extension of SOUL Newspaper. It featured full color pages, even more in-depth stories and ran around 60 pages. The publication looked at the overall implications of the events on the Black entertainment scene rather than the day to day events that SOUL covered. It served as a de-facto “Hall of Fame” of SOUL. Record companies and P.R. firms were now really seeking out SOUL pushing for their artists to be featured. The success of SOUL was a reflection of the growing importance of soul music in the world. PR firms seeking out SOUL meant that Black artists were gaining more strength. Soul was on the rise and SOUL was in demand. James Brown was an early supporter and even had his own column in SOUL for a few years. The demand for SOUL was tremendous.
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_SOUL_ began its first advertising partnership with KGJF Radio in Los Angeles with the help of Cecil Tuck and Carl Milner. Arnold Schorr was the General Manager of KGFJ during this time. It quickly expanded to partner with several different soul music radio stations across the country. These stations would have their own version of the paper leaving everything the same except the cover would use their unique call letters and two middle pages would feature their specific advertisements, DJ profiles and local station information. In addition, the paper was distributed across the country by Kable Media Services, founded by Harry Kable and was available through annual subscribtion.
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• WAOK Atlanta, GA
• WEBB Baltimore, MD
• WJLD Birmingham, AL
• WILD BOSTON, MA
• WLIB Brooklyn, NY
• WUFO Buffalo, NY
• THE KAT Charlotte, NC
• WVON Chicago, IL
• WABQ Cleveland, OH
• KNOK Dallas, TX
• WJLB Detroit, MI
• KCOH Houston, TX
• KGFJ Los Angeles, CA
• K-ACE Los Angeles, CA
• WLOU Louisville, KY
• WDIA Memphis, TX
• WVOL Nashville, TN
• WYLD New Orleans, LA
• WWRL New York, NY
• WDAS Philadelphia, PA
• WAMO Pittsburg, PA
• KDIA San Francisco, CA
• KATZ St. Louis, MO
• WOL Washington, DC
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1 4/14/1966 James Brown /& Mick Jagger
2 4/21/1966 Little Richard
3 4/28/1966 Otis Redding
4 5/5/1966 James Brown
5 5/12/1966 Sam Cooke
6 5/19/1966 Sam Cooke
7 5/26/1966 Sam & Dave
8 6/2/1966 Marvin Gaye
9 6/9/1966 Otis Redding
10 6/16/1966 Supremes
11 6/23/1966 Lou Rawls
12 6/30/1966 James Brown
13 7/7/1966 Dobie Gray
14 7/14/1966 James Brown
15 7/21/1966 Jackie Wilson
16 7/28/1966 James Brown
17 8/4/1966 Temptations
18 8/11/1966 Impressions
19 8/25/1966 Martha & Vandellas / Temptations / Lou Rawls
20 9/15/1966 Supremes
21 10/13/1966 Stevie Wonder / Otis Redding / Levi Four Tops
22 10/27/1966 Ike & Tina / Sammy Davis
23 11/10/1966 Supremes / Smokey Robinson / Bobby Hebb
24 11/24/1966 Lou Rawls / Billy Preston
25 12/8/1966 Muhammed Ali
26 12/22/1966 Merry Christmas
27 1/3/1967 Otis Redding
28 1/19/1967 Marvin Gaye
29 2/2/1967 Smokey Robinson
30 2/16/1967 Supremes
31 3/2/1967 Tammi Terrell
32 3/16/1967 Temptations / Tina / Martha Reeves / 5th Dimension
33 3/30/1967 Aretha Franklin
34 4/13/1967 5th Dimension
35 4/27/1967 Temptations
36 5/11/1967 Model
37 6/22/1967 Hugh Masekela ALT Four Tops
38 7/6/1967 Diana Ross
39 7/24/1967 Sam & Dave
40 8/7/1967 Stevie Wonder
41 8/21/1967 5th Dimension
42 9/4/1967 Leon Haywood
43 9/18/1967 Otis Redding / Aretha Franklin / Muhammed Ali
44 10/2/1967 Bill Cosby
45 10/16/1967 Jesse James
46 10/30/1967 Kim Weston
47 11/13/1967 Supremes & Temps
48 11/27/1967 James Brown
49 12/11/1967 Marvin, Martha, Tammi, 4 Tops
50 12/18/1967 Five Stairsteps
51 1/15/1968 Otis Redding
52 1/29/1968 Otis Redding
53 2/12/1968 James Brown
54 2/26/1968 Aretha Franklin
55 3/11/1968 Paul Williams / Temptations & White Singer
56 3/25/1968 Joe Tex
57 4/8/1968 Tina Turner & Bill Cosby
58 4/22/1968 Marvin Gaye
59 5/6/1968 1st Anniversary., Diana, Gladys, Smokey, Curtis, Levin
60 5/20/1968 Smokey Robinson
61 6/3/1968 Stokley Carmichael / Miriam Makeba
62 6/17/1968 Flip Wilson
63 7/1/1968 Martha Reeves
64 7/15/1968 Temptations
65 7/29/1968 Lena Horne & Florence Ballard
66 8/12/1968 Tempts Fire David Ruffin
67 8/26/1968 Stevie
68 9/9/1968 David Ruffin
69 9/23/1968 Mary Wilson, Melvin Franklin, Dennis Edwards
70 10/7/1968 Dennis Edwards / Janet McLaughlin
71 10/21/1968 Bill Cosby / Aretha Franklin
72 11/4/1968 Nancy Wilson / Cannonball Adderly
73 11/18/1968 Jose Feliciano
74 12/2/1968 Diahann Carroll
75 12/16/1968 Sly Stone / Florence Ballard
76 12/30/1968 Sidney Poitier
77 1/6/1969 Diana Ross
78 1/20/1969 Chamber Brothers
79 2/3/1969 Bobby Womack / Diana Ross / Paul Williams
80 2/17/1969 Marvin Gaye
81 3/3/1969 Martha Reeves / OC Smith
82 3/17/1969 Johnny Taylor / Jimmy Holiday
83 4/7/1969 Jim Brown & Raquel Welch
84 4/21/1969 Smokey / Martin Luther King / Betty Everett
85 5/5/1969 Mary Wilson & Cindy Birdsong
86 5/19/1969 David Ruffin
87 6/2/1969 Lou & Lana Rawls
88 6/16/1969 Greg Morris / Isley Brothers
89 6/30/1969 Gladys Knight & the Pips
90 7/14/1969 Temptations
91 7/28/1969 James Brown / Friends of Distinction
92 8/11/1969 Mary Wilson
93 8/25/1969 Della Reese / Wilson Pickett
94 9/8/1969 Carla Thomas / OJ Simpson
95 9/22/1969 Marva Whitney / Impressions
96 10/6/1969 Aretha Franklin / Berry Gordy
97 10/20/1969 Tom Jones & Stevie
98 11/3/1969 Della Reese / Leslie Uggams / Barbara McNair
99 11/17/1969 Dells
100 12/1/1969 Diana Ross
101 12/15/1969 Angela Davis
102 12/29/1969 Denise Nicholas / Lloyd Haynes
103 1/12/1970 James Brown, Louie Bellson, Oliver Nelson
104 2/9/1970 Cindy Birdsong
105 2/23/1970 Diana & Supremes / Isley's
106 3/9/1970 Jean Terrell
107 3/23/1970 Clarence Williams III
108 4/6/1970 BB King
109 4/20/1970 Tammi Terrell
110 5/4/1970 Jesse Jackson
111 5/18/1970 Tina Turner
112 6/1/1970 Jackson 5
113 6/15/1970 Jackie Jackson
114 6/29/1970 Tito Jackson
115 7/13/1970 Jermaine Jackson
116 7/27/1970 Marlon Jackson
117 8/10/1970 Michael Jackson
118 8/24/1970 Five Stairsteps
119 9/7/1970 Temptations
120 9/21/1970 Otis Williams
121 10/5/1970 Melvin Franklin
122 10/19/1970 Paul Williams / Jimi Hendrix Dies
123 11/2/1970 Dennis Edwards / Jimi Hendrix
124 11/16/1970 Eddie Kendricks
125 11/30/1970 Jackson 5
126 12/14/1970 Otis Redding
127 12/28/1970 Muhammed Ali
128 1/11/1971 Sly Stone
129 1/25/1971 Isaac Hayes
130 2/8/1971 Various SOUL Covers
131 2/22/1971 Diana Ross & Bob Ellis
132 3/8/1971 5th Dimension
133 3/22/1971 Jackson 5 / Osmonds
134 4/5/1971 Curtis Mayfield / Mark Copage
135 5/10/1971 5th Anniversary
136 5/24/1971 Diana Ross / Michael Jackson
137 6/7/1971 Chairmen of the Board
138 6/21/1971 Sidney Poitier
139 7/5/1971 Supremes
140 7/19/1971 Wilson Pickett
141 8/2/1971 Tina Turner / Valerie Simpson
142 8/16/1971 Temptations
143 8/30/1971 Five Stairsteps
144 9/13/1971 Richard Roundtree
145 9/27/1971 Marvin Gaye
146 10/11/1971 Jackson 5 Drawing
147 10/25/1971 Roberts Flack / Quincy Jones
148 11/8/1971 Flip Wilson
149 11/22/1971 Jesse Jackson
150 12/6/1971 Martha & Vandellas / Grambling
151 12/20/1971 Sly Stone
152 1/4/1972 Isaac Hayes / Mavis & Pop Staples / Billy Preston
153 1/17/1972 James Brown
154 1/31/1972 Billy Dee Williams / Diana Ross
155 2/14/1972 Michael & Jackson's
156 2/28/1972 Aretha Franklin
157 3/6/1972 Jackie Jackson
158 3/27/1972 Bill Cosby
159 4/10/1972 Chi-Lites
160 5/1/1972 6th Anniversary- Aretha / Jackson's / Richard Roundtree
161 5/22/1972 Joe Tex
162 6/5/1972 Brotherly Love
163 6/19/1972 Supremes
164 7/3/1972 Staple Singers
165 7/17/1972 Al Green
166 7/31/1972 Tito & Dede Jackson
167 8/14/1972 Richard Roundtree
168 8/28/1972 Tito & Dede Jackson
169 9/11/1972 Jermaine Jackson
170 9/25/1972 Bill Withers
171 10/9/1972 Isaac Hayes
172 10/23/1972 Curtis Mayfield / Ron O'Neal
173 11/6/1972 Sylvers
174 11/20/1972 Diana Ross
175 12/4/1972 Cicely Tyson / Paul Winfield
176 12/18/1972 Richard Roundtree / Ron O'Neal / Rosaline Cash
177 1/1/1973 Diana Ross / Billy Dee Williams
178 1/15/1973 Calvin Lockhart / Jackson 5
179 1/29/1973 Billy Paul
180 2/12/1973 Duke Ellington / Quincy Jones
181 2/26/1973 Tamara Dobson
182 3/12/1973 Wattstax
183 3/26/1973 Don Cornelius
184 4/9/1973 Various Artists - Roberta Flack / Aretha / Al / Preston / Pride / Temptations
185 4/23/1973 Diana Ross
186 5/14/1973 James Brown / Jim Brown
187 5/28/1973 Pam Grier
188 6/11/1973 Al Green
189 6/25/1973 Jackson 5
190 7/9/1973 Jackie Jackson
191 7/23/1973 Tito & Jermaine Jackson
192 8/6/1973 Michael & Marlon Jackson
193 8/20/1973 Sylvia Robinson
194 9/3/1973 Diana Ross
195 9/17/1973 Ron O'Neal
196 10/1/1973 Paul Williams
197 10/15/1973 Gladys Knight & the Pips
198 10/29/1973 Sly Stone / Jim Kelly
199 11/12/1973 Eddie Kendricks
200 11/26/1973 Sylvers
201 12/10/1973 Pointer Sisters / Don Cornelius
202 12/24/1973 Vonetta McGee & Max Julien / Valerie Simpson & Nick Ashford
203 1/7/1974 Diana Ross / Al Green / Aretha / Michael / Gladys Knight / Tito Jackson
204 1/21/1974 Smokey Robinson & Linda Lovelace
205 2/4/1974 Jermaine Jackson & Hazel Gordy
206 2/18/1974 Jim Brown / Isaac Hayes / Lockers
207 3/4/1974 Barry White / Marvin Gaye / Helen Reddy
208 3/18/1974 Love Unlimited / Bobby Womack
209 4/1/1974 Al Green
210 4/15/1974 Marvin Gaye
211 4/29/1974 8th Anniversary - Stevie & Many Others
212 5/13/1974 Gladys Knight
213 5/27/1974 Richard Roundtree / James McEachin
214 6/10/1974 Bloodstone / Isley Brothers / Spinners
215 6/24/1974 Vonetta McGee
216 7/8/1974 Rufus
217 7/22/1974 John Amos
218 8/5/1974 Uptown Saturday Night T-Shirt
219 8/19/1974 Temptations
220 9/2/1974 Diana Ross / Sly Stone
221 9/16/1974 Etta James
222 9/30/1974 Jim Kelly
223 10/14/1974 Hues Corporation
224 10/28/1974 Al Green / Diahann Carroll / Bill Withers
225 11/11/1974 Miracles
226 11/25/1974 Kathy Bradley
227 12/9/1974 Quincy Jones
228 12/23/1974 Richard Roundtree & Cathy Crosby
229 1/6/1975 Diana Ross & Bob Ellis
230 1/20/1975 Carol Speed
231 2/3/1975 Stevie Wonder & Syretta
232 2/17/1975 Interracial Couples
233 3/3/1975 Labelle
234 3/17/1975 Ted Lange
235 3/31/1975 Denise Nicholas
236 4/14/1975 Jeanne Bell / Richard Burton & Elizabeth Taylor
237 4/28/1975 Clifton Davis
238 5/12/1975 Jimmie Walker
239 5/26/1975 9th Anniversary - Aretha / Diana / Marvin / Stevie
240 6/9/1975 Larry Graham & Wife
241 6/23/1975 Earth, Wind & Fire
242 7/7/1975 Pat Evans
243 7/21/1975 Temptations
244 8/4/1975 Fred Williamson
245 8/18/1975 Chaka Khan
246 9/1/1975 Minnie Riperton
247 9/15/1975 Grover Washington
248 9/29/1975 Janet & Randy Jackson
249 10/13/1975 Supremes
250 10/27/1975 Ken Norton
251 11/10/1976 Diana Ross
252 11/24/1975 Lola Falana
253 12/8/1975 Richard Pryor
254 12/22/1975 O'Jays
255 1/5/1976 Bill Cosby
256 1/19/1976 Stevie Wonder
257 2/2/1976 Sly Stone
258 2/16/1976 Teddy Pendergrass / Harold Melvin
259 3/1/1976 Sidney Poitier
260 3/15/1976 Tony Orlando & Dawn
261 3/29/1976 Miracles
262 4/12/1976 Original Supremes
263 4/26/1976 Billy Preston
264 5/10/1976 Michael Jackson
265 5/24/1976 Smokey Robinson
266 6/7/1976 Barry & Glodean White
267 6/21/1976 10th Anniversary
268 7/5/1976 Sylvers
269 7/19/1976 Billy Dee Williams
270 8/2/1976 Lawrence Hilton Jacobs
271 8/16/1976 Lonetta McKee / Glynn Turman
272 8/30/1976 Tracy Reed
273 9/13/1976 Lou Rawls
274 9/27/1976 Max Julian & Vonetta McGee
275 10/11/1976 Pam Grier
276 10/25/1976 Maurice White / Jim Brown / Jayne Kennedy
277 11/8/1976 Jermaine Jackson
278 11/22/1976 Diana Ross
279 12/6/1976 Temptations
280 12/20/1976 Jackson's
281 1/3/1977 Brothers Johnson
282 1/17/1977 George Clinton / Labelle / Gil Scott-Heron
283 1/31/1977 Pam Grier / Richard Pryor
284 2/14/1977 Annazette Chase
285 2/28/1977 Spinners
286 3/14/1977 Diana Ross
287 3/28/1977 Brenda Sykes
288 4/11/1977 Chaka Khan
289 4/25/1977 Bootsy Collins
290 5/9/1977 Aretha Franklin
291 5/23/1977 Teddy Pendergrass
292 6/6/1977 Donna Summer
293 6/20/1977 11th Anniversary - Diana Ross
294 7/4/1977 Earth, Wind & Fire
295 7/18/1977 George Clinton
296 8/1/1977 Marilyn McCoo & Billy Davis, Jr.
297 8/15/1977 Andre Crouch
298 8/29/1977 Johnny Taylor
299 9/12/1977 Michael Jackson
300 9/26/1977 Spinners
301 10/10/1977 O'Jays
302 10/24/1977 The Emotions
303 11/7/1977 Shirley Hemphill
304 11/21/1977 Brothers Johnson
305 12/5/1977 Deniece Williams & Michael McDonald
306 12/19/1977 Patti Labelle
307 1/2/1978 Isley Brothers
308 1/16/1978 Janet Jackson
309 1/30/1978 Mary Wilson
310 2/13/1978 Sylvers
311 2/27/1978 Al Green
312 3/13/1978 Lawrence Hilton Jacobs / John Travolta
313 3/27/1978 George Benson
314 4/10/1978 Maurice White
315 4/24/1978 Commodores
316 5/8/1978 Todd Bridges
317 5/15/1978 Lou Rawls
318 6/5/1978 Richard Pryor
319 6/19/1978 Kene Holliday & Vernee Watson
320 7/3/1978 Donna Summer / Commodores / Ray Vitte
321 7/17/1978 Deniece Williams & Johnny Mathis
322 7/31/1978 Teddy Pendergrass
323 8/14/1978 Isley Brothers
324 8/28/1978 O'Jays
325 9/4/1978 Marvin Gaye
326 9/18/1978 Bob Marley
327 10/2/1978 Fred Berry / Ernest Thomas / Haywood Nelson
328 10/16/1978 Mick Jagger & Marsha Hunt
329 10/30/1978 Diana Ross
330 11/13/1978 Chaka Khan
331 11/27/1978 Donna Summer
332 12/11/1978 Heatwave
333 12/25/1978 Gary Coleman & Todd Bridges
334 1/6/1979 Natalie Cole
335 1/22/1979 Cosby, Pryor, Sheila Frazier, Gloria Gifford
336 2/5/1979 George Clinton
337 2/22/1979 Muhammed Ali
338 3/5/1979 Rick James
339 3/19/1979 Pam Grier
340 4/2/1979 Billy Dee Williams
341 5/14/1979 Barry White
342 6/11/1979 Donna Summer
343 5/28/1979 OJ Simpson
344 6/25/1979 Peaches & Herb
345 7/9/1979 Bootsy Collins
346 7/23/1979 George Benson
347 8/6/1979 Doobie Brothers
348 8/20/1979 Michael Jackson
349 9/17/1979 Commodores
350 10/29/1979 Maurice White
351 11/12/1979 Louis Gossett, Jr.
352 12/24/1979 Ashford & Simpson
353 Jan. 1980 O'Jays
354 Feb. 1980 Rufus & Chaka
355 March 1980 Barry Manilow
356 April 1980 Donna, Shalamar, Sylvester, Sister Sledge, Peaches & Herb
357 May 1980 Brothers Johnson
358 June 1980 Peabo Bryson, Tempts, B.B. King, Gladys & Pips
359 July 1980 Natalie Cole
360 Aug. 1980 Jermaine Jackson
361 Sept. 1980 Commodores
362 Oct. 1980 Dionne Warwick
363 Nov. 1980 Billy Dee Williams / Tom Jones
364 Dec. 1980 Doobie Brothers
365 March/April 1981 Sherman Hemsley & Isabel Sanford
366 May/June 1981 Diana Ross
367 July/Aug. 1981 Richard Pryor
368 Sept./Oct. 1981 Aretha Franklin
369 Dec. 1981 Maurice White
370 Winter 1981 Diana Ross
371 Jan. 1982 Dick Griffey
372 March/April 1982 Peabo Bryson
373 May/June 1982 Jayne Kennedy